The type you choose is very crucial and it is in fact as important as the graphic elements you use and the message you communicate. Choosing the right type complements your efforts and in case if you fail in doing the same, it can break the entire project. Let us see some common mistakes that can be easily avoided by paying proper attention.
1. Small letters, Big headache
An important aspect that must be considered while choosing the font size is the eyesight, reading capabilities and a perception level of your audience. If the printouts are to be delivered to an old age home then it is rubbish to do it in 8” or 7” size. Size selections play an important part and hence wisely choose the font size to cater the needs of your audience.
2. Don’t over or under stretch letters
The practical aspect of reading is lost if the letters are too tight or loose. The purpose of writing a document is not to fill in the specified space or paper in a printouts case but to deliver the content to a targeted group. In doing so it is imperative to focus on not losing the grip between words. Expert companies offering book typesetting services master this.
3. Improper usage of italics and underlines
Italics are not meant to be used where you find they aesthetically fit. It finds itself useful to highlight important facts in a minimal manner. Setting a much larger portion in Italics causes the reader to lose the flow. As it is told, less is always best.
4. Improper font usage
Font is the most important element to consider while we are modifying type. Terribly decorated fonts can completely spoil the authentic look of your message. Contents are meant to be read out not expressed. This must be kept in mind while setting fonts.
5. Poor orientation of elements
Newer age specialist service providers focus a lot on inserting pictures and video clips to emphasize the topic but in doing so they are actually overdoing it. Orientation plays an important role, as the content which is inserted must be properly adapted to match the text. If so, that will increase the reading pleasure.
6. Line length overkill
Another complaint readers often come up with is unjustified lengths of lines. Every reader wants to have a comfortable and effortless reading experience, and if the lines are lengthy, the reading experience will be adversely affected. Not only that, it will also prove to be confusing to the readers. If you take cues from veterans—like newspapers and magazines—it is better to have a maximum of 75 characters in your title. While there are no hard and fast typesetting rules for publishing saying you must adhere to such a number, if the title runs over two lines, this unsaid rule will help you what to do.
7. Space after full stop
It has become a common and glaring error in the recent past to leave two spaces after a full stop. While this is not an error caused by the designer, it can cause issues during the production process, nonetheless. The error of two-space after the period is a product of typewriting days and it was then used to avoid placing the following character too adjacent to the period. However, most of the modern typewriting programs, web browsers and desktop publishing tools try to get rid of this error. As one of the basic typesetting rules, this will, without any doubt, help the designers to be safe from the inefficient practices of the old times.
8. Turning off guides and margins
Every reader wants a level of uniformity and framework to make the process of their reading convenient; and it is the job of margins and guides to bring in all the text you type to a certain framework. As such, it is really important that whatever design software program that you use, the guides and margins must be turned on while typesetting. Most of the programs available in the market take care of the alignment of the document thus saving you from all the troubles you might otherwise have to endure. This is definitely one of the more effective typesetting tips that can elevate the overall reading experience of the readers.
9. Insufficient contrast
It is important that when you create a copy, the text must have adequate contrast against the background so that it becomes easier for the reader to look at the same without any readability issues. Since no reader wants to make an effort to figure out the words written on a copy, adequate contrast must be set. This issue can be addressed by ensuring that you can read your text without making extra efforts to do so. While you may not find this in any of the typesetting guidelines, it is just as important as any other tips to make your copy readable effortlessly.
Next time while you are ready to create a professional document keep these simple rules in mind to avoid any starting troubles. There are a lot of typesetting companies offering professional typesetting services for the required individuals and business entities. Be careful while choosing a partner for you to get the best results.