benefits of typesetting services

Brief on Typesetting services offered by Indian companies

Most of the book typesetting services companies in India emphasize on providing maximum possible offerings in the related niche. The services from a typical company in India are not just confined to any single aspect of book typesetting but it often takes in charge of all related functions. Normally the team deals with simple texts to intricate chemistry as well as mathematics for journals and books.

Those who benefit from services of typesetting include academicians, authors and STM publishers, technical institutions and more.

What is Typesetting?

Typesetting is the process by which text is composed through the arrangement of physical types or digital counterparts. In this process, stored symbols and letters are recovered and organized as per the orthography of a language. Typesetting is a vital element of typography as text needs to be readable and typesetting is the process that makes text ready to be read.

The Process of Typesetting

The typesetting process consists of the following steps:

  • Scoping

    This is the initial stage when a typesetter or a typesetting company engages in consultation with an author or a publisher to determine the scope of work. The discussions may include topics such as preferred layout and style and publisher’s budget and timeline expectations.

  • Designing

    This stage follows the scoping and the signup stages. This is the creative stage when colors, fonts, layouts, and graphics are selected. The company would present multiple design options to the client to seek his/her opinions and approval.

  • Creating

    This is the implementation stage when the selected design is used as a reference to transform the manuscript into a beautifully-formatted, press-ready document. The final versions of digital documents are commonly delivered in Mobi, ePub, and PDF formats.

  • Proofreading

    Professional typesetting companies appoint experienced and qualified proofreaders who would perform a final review to ensure that the content is free from tense, grammatical, spelling, or flow-related errors.

Types of Typesetting

Typesetting has a rich history of evolution and we have mentioned the different types of typesetting based on how it evolved through the past times to its present modern form.

  1. Manual Typesetting

    During the letterpress era, people used their hands to compose movable type. Words, paragraphs, lines, and text pages were created using cast metal sorts that were combined together to produce a form, which was then inked to create a mark on paper. Movable type blocks made of wood were first introduced in China and until then, type was set manually only.

  2. Hot Metal Typesetting

    Hot metal typesetting was introduced during the 19th century and this modernized typesetting to some extent. The process included a keyboard that functioned in the same way as the typewriter and the keyboard operator was called as the typesetter. The Linotype machine functioned in a similar way to create casting matrices that could cast an entire type line. This was a kind of an automated process that somewhat replaced manual labor.

  3. Phototypesetting

    The phototypesetting process made entry during the 1960s, further modernizing the industry. In this process, bulky plastic discs or glass pieces were deployed as font-carriers. Such discs were made to rotate promptly in front of a light-source. Photo-sensitive paper is brought into contact with this light in order to process it. The operator has to open the device to take out the strip for switching fonts.

  4. Digital Typesetting

    In the digital era, characters were produced by machines on a cathode ray tube. The earliest and the most popular digital typesetting machines included Alphanumeric APS2, IBM 2680, Videocomp, Autologic, etc. The system featured a computerized system that used to run these machines. It was during the 1980s that purely digital typesetting systems featuring rastor image processors were introduced in the market.

Benefits of Typesetting

Typesetting is all about creating a smooth and pleasant reading experience.  But if you think deeply, typesetting is rarely noticed, but it adds a subconscious feeling and subtly boosts the readers’ experiences. Self-published authors often choose to neglect professional typesetting because the service comes at high prices. Nonetheless, professional typesetting service is vital for professional publishing results.

Here are the benefits of professional typesetting services:

  • Proofread and flawless copy that is perfect in terms of grammar, spelling, and flow
  • Elimination of formatting errors that may be caused due to improper alignment of fonts or indents.
  • Perfect alignment of images, graphs, tables, etc. in the layout.
  • Text quality improvement
  • Proper indexing of all book sections to ensure quick retrieval of required sections

How companies deliver professional typesetting services

The following is a step-by-step typesetting process that is followed by companies:

  1. The client sends the manuscript and a brief to let typesetters know about their expectations.
  2. The typesetter will provide a fixed quote for a certain number of pages as well as an hourly quote for additional corrections.
  3. The typesetter now provides a sample based on the design brief.
  4. The client shares his inputs based on which the typesetter makes changes to the additional documents.
  5. Following the client’s approval, the manuscript is formatted using Adobe InDesign or any other leading software.
  6. The first copy is mailed to the client. The client will review again and send the final set of edits digitally or on the hard copy.
  7. Changes are then incorporated and new versions are sent to the client.
  8. The file exchange and continuous review process will continue till the client is completely satisfied.
  9. The finalized press-ready files should be as per the printer’s specifications.
  10. The typesetter may provide ePub files, if demanded

Processes carried out by the service providers in India involve but are not restricted to the following.

Organized process flow

This entails steps for coordination with publishers or authors to organize and direct the flow of work through different production stages.  The typesetting Indian company ensures quality management via proper follow-ups.

Page layout and interior design

The complexity of this varies depending on the customer requirements. As a part of this process, disk files are created based on manuscript typesetting requirements. The interior design which complements the subject matter is also produced. The companies indulged in book typesetting take care of all the elements so as to guarantee a professional and clean look. Header-footer design, font selection, usage of readouts, sidebars and graphics are done in accordance with the requirement.

With innumerable books reaching market every year, quality of typesetting and page layout design is of grave importance.

Value addition

Customers who outsource their typesetting requirements sometimes demand help in regard to cover and catalog design. These companies also have great artistic talents in reserve who create a cover that is immensely attractive and in line with the content of book or journals. The company, when demanded by the customers, takes care to carry out catalog design that compels customers to buy their book as well.

It is now a common trend by almost all the digital prepress companies in the related niche to provide maximum doable services rather than offering just a part.

For any details or to get a quote for typesetting and page composition services, send us a mail we will get back to you as soon as possible.