Creativity is a very important part of the designing process. It plays a great role in finding the solution to a problem by going for different alternatives and changing the way of looking at a problem. It can also enable us to develop new ideas and for designing new perspectives on the existing ones. However, attracting creativity in your daily work is not that easy while following a busy and monotonous schedule. For example, while going to the office, we take the same route every day, sit in the same place, and attend the same meetings. In that case, it is really hard to turn on the creativity and boost up innovative ideas.
Since most people do not take the time to define their creative process for using it on a regular basis. In this article, we have discussed the six important steps that can be used for creating an effective creative design and why it is necessary to implement it. However, before going to that part, let us first understand what a creative design process is.
What is a Creative Design Process?
It is basically a designing process that is unique, memorable, effective, and fulfills the objective of developing a creative design. The reason which makes it important is that the creative designs are not readily available. It usually takes any designer to go out of the way to think and craft it in a completely original form and helps the client’s product to stand out in the industry. It takes a lot of practice, dedication, and more than a couple of rework on each design to reach this level. Apart from this, various other properties can also be identified on a creative design. They are:
- It immediately attracts the attention of the target audience.
- It is able to generate feelings among the people.
- It should be an inspiration to many for using it in their works.
- It appropriately reflects the brand essence of the client.
- It offers a tough competition to the other creative designers.
Importance of Following the Steps in a Creative Design Process
People working in the creative field need to follow a particular routine or structure in their daily work. As unimportant it may sound, but routines do play a great role in the success of a creative artist or designer. The routine should involve both works as well as non-work activities. Examples of non-work activities include having a strong coffee every morning, a mid-morning snack, or even a brisk afternoon work. On the other hand, the work activities should be more about dealing with your design projects, whether it is magazine design, cover design, brochure design, or something else.
So, whether you are working in an office environment or as a freelancer at home, it is important to develop a set of processes that can help your creative juices flowing. Following an established set of processes will help you work with a calm and clear head even if you are given to do a particular task out of the blue. In short, a carefully planned and systematic process will minimize the chances of flaws and results in an impactful design. Overall, it can help you become a better designer.
6 Critical Steps to Improve your Creative Design Process
Gather up every needed data
It is obvious that the client will provide you the brief or generic information about the project. However, you should not just settle down with it and start working. Before doing that, research everything you can that is related to the product or service for understanding it better. Try to get a clear and conclusive idea about the objective of the design, preferences of the targeted audience, design outlook of the competitors, primary features, key-value propositions, etc. You can only get the desired results you expect and make your designs appeal to the customers by understanding the brand inside out.
Define the design structure
After having a good discussion with the clients, designers, copywriters, marketers, and business heads, you should arrive at the conclusion of creating your design structure. Draw a clear guideline regarding what to include in the concept, color, design, imagery, and content. Also, consider different factors like the client’s requirement, time, budget, target audience, resources, tools, design relevance, market trends, etc.
Brainstorm and create different concepts
After you have concluded the different structures and combinations to include in your design, pull your ideas together, and start sketching different ideas or concepts. You can start by creating motifs and symbols, suiting the needs of the project. Don’t forget to explore and test the typefaces. Also, stay updated with the latest logo and graphic design trends while working. If you are running a company offering graphic designing services, then distribute the designing tasks to your resource staff and ask them to create multiple designs and concepts for the client’s project.
Work with the client
Give importance to the feedback of clients and work with them at every stage of the designing process. It will increase the client’s trust in your work, which in turn will motivate you to create unique and effective designs. So, always remember that whatever ideas you are having, you can present it to them in the meetings or discussions so that they can give their feedback.
Compare and find the best
After you have received the feedback, start creating multiple designs. Now, compare and select the one that looks the best. You can judge the designs according to its simplicity, aesthetics, feasibility, ergonomics, concept, relevance, business aspects, technical features, and more. Prepare the parameters in advance that is needed for the judgment and give importance to the areas that can improve the quality of your project.
Design the presentation and wait for approval
Share your designs to the clients and provide them with all the information so that they understand why you have sketched a particular design. Now, let them take the final call. Sometimes, it may happen that the client will overlook your designs on virtual grounds. However, you need to justify the design by showcasing evidence or ideas. That is why it is very important to add crucial information to each design.
As a designer, it is really important to enjoy the creative process rather than worrying too much about the results. Having an attitude like this will help you to remain stress-free and approach a new brief with enthusiasm and creativity. By exploring the article, you would be able to monitor your creative process, thereby finding the way that works the best for your needs. You may also prefer checking out some books, observe nature, or browse the internet for your source of information. It does not matter which method you choose, but make sure that it energizes your mood and helps in maintaining a balance in your creative work. Following a articular
routine will not just only make your ideas a practical reality but will also help you to manage time and enjoy your work.